01
Challenge
Their retailers were struggling with a fragmented shopping experience, inefficient ordering processes, and a backend infrastructure that couldn't scale with their ambitions.
D'Addario didn't become an icon of the music industry by settling for ordinary—and their digital presence deserved better too. This legendary manufacturer of musical instrument strings and accessories came to us with a B2B ecommerce platform that wasn't living up to their reputation for excellence.
Unified all data platforms, order systems, and analytics into one robust infrastructure
Eliminated friction points with intuitive design and B2B-specific functionality including bulk uploads and barcode scanning
Created a digital identity system that authentically represents D'Addario's rock-solid reputation and premium positioning
