See Pain Points as Possibilities
OX dove deep into Dot Foods' data, analyzing user capabilities, identifying bottlenecks, and pinpointing UX issues that required immediate attention. This investigation revealed opportunities to dramatically improve how customers interacted with the platform, making product discovery and ordering more intuitive and efficient.
Through extensive stakeholder interviews, monthly meetups, and "What If?" idea-sharing exercises, OX prioritized problem-solving initiatives and created a roadmap toward an innovative, performance-driven B2B ecommerce experience. This collaborative approach ensured that all stakeholders were aligned on the vision and priorities
Taxonomy, the backbone of discovery
The OX team created an intuitive taxonomy, restructured information architecture, and engineered a streamlined ecommerce flow that put user needs at the heart of every screen. The new experience featured:
- Streamlined taxonomy: Categories organized by how food service professionals actually think about products, how a grocery store might arrange them
- Richer product displays: Compelling imagery and detailed information that helped customers make confident purchasing decisions
Expanded product detail pages: Comprehensive specifications, usage suggestions, and nutritional information that answered critical buyer questions
Be Agile to Enable Great Teams
OX redefined what collaboration could be by erasing the formal lines between client and agency. Implementing agile methodologies fostered a dynamic and flexible workflow that could analyze, innovate, and evolve in real-time as new insights emerged during the development process.
Give Users the Tools to Transform Their Trade
The refreshed platform brought modern B2C solutions to the B2B environment, creating an intuitive experience that solved for end users' needs while positioning Dot Foods as a leader and digital innovator within their industry. Features included:
- Consumer-grade search functionality that understood industry terminology
- Personalized product recommendations based on purchase history
- Streamlined cart and checkout processes that dramatically reduced order time
- Mobile-responsive design for on-the-go purchasing
Continue the Commitment
The relationship didn't end at launch. OX established planned updates and scalable solutions that harnessed learned insights, customer feedback, and UX experimentation to future-proof Dot Foods' business against emerging competition and evolving customer expectations.
