Digital Transformation Delivers: Elevating B2B Food Service Distribution Beyond the Everyday
Shamrock Foods, a leading food service distributor, needed more than just another ecommerce platform. They sought a transformative digital experience that could match their commitment to customer service excellence. OX partnered with Shamrock Foods to reimagine their entire digital ecosystem, creating a next-generation platform that does more than process orders – it strengthens relationships and drives business growth.
↑
98%
platform adoption within 6 months
↑
4/5
User satisfaction averaged post-rollout achieved in 4 weeks
↑
↑
01
Challenge
While Shamrock Foods had earned their position as a trusted partner to restaurants across the Western US, they recognized their digital experience needed to rise to the same level as their legendary service. They faced several critical challenges:
Complex Customer Dynamics
Decision makers needed strategic insights and business growth tools
Buyers required efficient ordering and inventory management
Both groups deserved a seamless, intuitive digital experience
Buyer Diversity
Legacy platforms weren't keeping pace with modern B2B expectations
Lack of personalization capabilities for different user types
Limited ability to scale and evolve with customer needs
Market Pressures
Growing competition in foodservice distribution
Increasing customer expectations for digital services
Need to maintain high-touch service while scaling efficiently
02
Solution
Going beyond standard approaches, OX developed a comprehensive strategy that transformed how Shamrock Foods connects with and serves their customers.
Platform Innovation
Crafted a next-generation MVP ecommerce experience
Implemented smart inventory management tools
Built mobile-optimized interfaces for on-the-go access
Created flexible search and ordering systems that adapt to user preferences
Designed the capability to switch accounts while enabling the user to remain in context during their shopping and buying journey
Deep Customer Understanding
Conducted extensive stakeholder interviews to understand the vision
Performed in-depth customer research across multiple user types
Created detailed customer profiles that captured both practical needs and aspirational goals
Developed comprehensive journey maps identifying key opportunities for enhancement
Strategic Experience Design
Built a prioritized roadmap focusing on highest-impact improvements
Designed intuitive interfaces that respect users' time and workflows
Developed data-driven insights to support business decision making
Platform Innovation
Crafted a next-generation MVP ecommerce experience
Implemented smart inventory management tools
Built mobile-optimized interfaces for on-the-go access
Created flexible search and ordering systems that adapt to user preferences
Designed the capability to switch accounts while enabling the user to remain in context during their shopping and buying journey
No items found.
No items found.
03
Results
This part should be removed from this CMS item, but is currently filled for styling.
Future Ready Foundation
Established scalable architecture for continued growth
Designed systems to support evolving customer needs
Created frameworks for ongoing optimization and improvement
Media Strategy
Planning and buying
Search optimization
Programmatic trade desk implementation
Headline
This part should be removed from this CMS item, but is currently filled for styling
↑
98%
platform adoption within 6 months
↑
4/5
User satisfaction averaged post-rollout achieved in 4 weeks
