Strategic Foundation
We began by deeply embedding ourselves in ASCM's organization, understanding that true transformation requires more than surface-level changes. Through comprehensive journey mapping, we implemented a fundamental restructuring of ASCM's operations, moving from siloed departments to integrated, product-oriented teams. OX experts worked directly alongside ASCM teams, implementing Agile methodologies that fostered collaboration and rapid innovation.
Technical Innovation
At the heart of ASCM's transformation lies a sophisticated custom Optimizely DXP platform. This wasn't just another technology implementation - it was a complete reimagining of how ASCM's digital ecosystem could function. The platform seamlessly integrates multiple systems, creating a unified experience that eliminates friction points and delivers real-time insights through an intuitive B2B dashboard.
Experience Design
Understanding that professional users deserve consumer-grade experiences, we crafted an interface that balances sophistication with simplicity. The modular design system ensures consistency while allowing for flexibility across different user types. Community features were thoroughly integrated rather than treated as add-ons, fostering natural engagement and knowledge sharing among members.
Content Strategy
Content delivery was revolutionized through a sophisticated architecture that adapts to user behavior, creating personalized learning paths that evolve with each interaction. The system automatically assembles and presents relevant content based on user profiles and behavior patterns, creating an experience that's both efficient and engaging.
Development & Team Evolution
Our approach to development went beyond just building a platform – we created a sustainable model for long-term success. Working with a fully integrated team of front-end and back-end developers, business analysts, and QA specialists, we implemented an agile development process that kept pace with ASCM's rapid transformation. The headless architecture built on Optimizely provided the flexibility and scalability needed for ASCM's evolving needs. We worked in parallel sprints with the ASCM team, gradually transitioning knowledge and capabilities. This collaborative approach allowed us to help ASCM build and train their own internal development team, ensuring they could maintain and enhance the platform independently. Through careful planning and mentorship, we shifted from primary development to strategic support, empowering ASCM to take ownership of their digital future while maintaining the high standards we'd established together.
