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Challenge
The competitive stevia market demanded more than just another product launch. Tate & Lyle sought to transform the industry with TASTEVA® M, a revolutionary sweetener that would provide sugar-like taste without the bitterness of conventional stevia sweeteners. Tate & Lyle needed a strategic approach that matched their innovative spirit. The challenge was clear: create an integrated digital campaign that would generate qualified leads and establish Tate & Lyle as a forward-thinking leader in food science.
