Advanced Analytics Infrastructure & Business Intelligence
We implemented a comprehensive analytics strategy that transformed Dexter's ability to understand and optimize their digital business. Moving beyond basic Google Analytics, we established sophisticated tracking that provided detailed insights from product-level performance to customer journey analysis. The new system enabled category-specific revenue tracking, branch-level performance measurement, and detailed conversion funnel analysis. This foundation gave Dexter the data visibility needed to make informed optimization decisions and demonstrate clear business impact to stakeholders across the organization.
Strategic Customer Nurture & Activation Campaign
Understanding that existing customers represented the highest-value opportunity, we developed a sophisticated email nurture campaign targeting three distinct audience segments with tailored messaging and engagement strategies. For existing Index users, we focused on increasing usage frequency and feature adoption. For Dexter customers not yet using Index, we created educational content that demonstrated value and encouraged trial. New customers received comprehensive onboarding sequences that accelerated time-to-value. The evergreen campaign structure ensured continuous customer engagement while allowing for dynamic optimization based on behavior and performance data.
Targeted Paid Media Pilot & Channel Expansion
We launched a comprehensive digital marketing pilot designed to drive qualified traffic and conversions across Dexter's key product categories. The integrated campaign strategy included brand keyword protection, non-brand expansion, and product-specific targeting that capitalized on high-intent moments throughout the customer journey. Through coordinated paid search, strategic retargeting, and multi-channel digital touchpoints, we created an ecosystem that guided prospects through the conversion funnel. The pilot approach allowed us to test, learn, and optimize quickly while building sustainable frameworks for scalable success.
Integrated Performance Optimization & Reporting
Our approach included sophisticated performance monitoring that enabled continuous improvement across all marketing initiatives. We developed custom dashboards that provided real-time visibility into campaign performance, customer engagement metrics, and revenue attribution. Regular optimization cycles ensured that budgets were allocated to highest-performing channels and customer segments while identifying new opportunities for growth. The integrated reporting system connected marketing activities directly to business outcomes, providing clear ROI demonstrations for continued investment.
