Platform Evaluation and Selection
After comprehensive analysis of Dexter’s requirements, OX conducted a thorough assessment of potential ecommerce platforms. By comparing options like Magento, Optimizely, and Znode against specific business needs, OX delivered a recommendation that balanced current capabilities with future scalability.
The evaluation included detailed comparisons of:
- Platform features and functionality
- Integration capabilities with legacy systems
- Total cost of ownership
- Scalability to support future business growth
Strategic Roadmap Development
OX created a comprehensive digital transformation roadmap that prioritized features across multiple phases—from MVP to future vision. This approach allowed Dexter to:
- Focus initial investment on high-impact features
- Plan for continuous evolution
- Align technology investments with business goals
- Establish clear timelines for implementation across business operations and supporting technology systems.
User-Centered Design Approach
OX delivered a tailored solution that integrated with Dexter’s existing business systems while introducing critical new functionality with a modernized UX that addressed specific customer pain points:
- Intuitive product discovery with rich visual categorization
- Custom axle configuration tool that guides users through the complex process of building specialized components
- Location-based inventory visibility to help customers find in-stock items at nearby dealers
- Streamlined checkout process designed specifically for B2B customers
- Mobile-responsive design for on-the-go access
- Product catalog that showcases Dexter's range of vehicle and trailer gear
Agile Development & Iterative Evolution
Our approach to development was rooted in building a flexible, digital-first team aligned with the pace of Dexter’s digital transformation. We assembled a fully integrated team that included front-end and back-end developers, business analysts, QA specialists, UX architects, and designers and adopted an agile methodology that emphasized continuous iteration, rapid delivery, and the ability to pivot quickly as priorities shifted.
Operating with a start-up mentality, we focused on progress over perfection—delivering meaningful enhancements in short, focused sprints. This nimble approach allowed us to stay aligned with evolving business goals while driving measurable outcomes.
